MS Dhoni’s ‘Captain Cool’ Nickname Legally Trademarked
Former Indian cricket captain MS Dhoni has taken a major step in legally securing one of the most iconic nicknames in world cricket—‘Captain Cool’. The Trademark Registry of India has officially accepted and published Dhoni’s application to trademark the phrase, according to a report by ESPNcricinfo.
The moniker, long associated with Dhoni’s calm and composed leadership style on the field, is now on course to becoming an officially registered trademark, pending any third-party objections within a statutory period of 120 days from the date of acceptance, which was June 16, 2025.
Also Read:
The trademark, filed under categories related to sports training, coaching, and sports facility services, was initially challenged due to a pre-existing registration by Prabha Skill Sports (OPC) Private Limited. Dhoni, who filed the application in June 2023, responded by submitting a rectification petition, arguing that the company was unlawfully attempting to exploit his established brand identity and widespread public recognition.
“This is a case of bad faith registration on the part of the company, aimed at deceiving the public and unlawfully enriching themselves by trading on the name of a well-known individual,” Dhoni stated in his submission. His application was accepted after a lengthy legal process involving at least four hearings.
At 43, Dhoni continues to exert influence both on and off the field. Most recently, he led the Chennai Super Kings in the 18th season of the Indian Premier League (IPL), stepping in as captain midway through the season after Ruturaj Gaikwad’s injury. However, it was a campaign to forget for the five-time champions, who finished at the bottom of the table for the first time in 16 seasons.
Despite that, Dhoni’s career remains unparalleled. Internationally, he remains the only captain in cricket history to have won all three ICC white-ball trophies: the 2007 T20 World Cup, the 2011 ODI World Cup, and the 2013 Champions Trophy. His leadership transformed Indian cricket’s fortunes during high-pressure situations, turning challenges into historic triumphs.
Apart from his leadership, Dhoni redefined the art of finishing matches, with his iconic unbeaten 183* against Sri Lanka in 2005 still standing as the highest ODI score by a wicketkeeper. Over a career spanning more than 15 years, he amassed 17,266 international runs and 829 dismissals in 538 appearances across formats, establishing himself as one of the greatest wicketkeeper-batters in the game.
With the ‘Captain Cool’ trademark now edging closer to formal registration, Dhoni looks set to preserve and protect his brand legacy in the sporting world, reinforcing his enduring relevance in cricket both as a legend and as a powerful personal brand.
Read all the Breaking News Live on pakistantimes.com and Get Latest English News & Updates from Pakistan Times. Follow us on Whatsapp channel for more.
